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Brand Me Right - Self Study
Overview & Approach
Program Overview (4:11)
The Buckets & The Approach (3:40)
The Four Pillars (4:07)
The Importance Of You (2:25)
Overview Section Slides
[TAKE ACTION] Positioning and your stories
Wordpress & Divi - Introduction
Wordpress - a primer (5:58)
Divi - a primer (8:10)
The Menu Area (5:50)
[TAKE ACTION] Home Page, Menu, Logo
Your Website & The Customer Journey
What pages do I need? Mapping the customer journey (6:01)
Start with Products (4:34)
[DIVI] Creating a products page (11:34)
Who are you, anyway? The About Page (3:44)
The Contact Page (3:29)
[DIVI] Creating the About and Contact pages (8:25)
The Freebie (3:59)
[DIVI] Creating The Opt-in Page (12:36)
[TAKE ACTION] Create Remaining Pages
Customer Journey -- All Done! (1:34)
Your Visual Brand Demystified
Introduction to visual branding (2:16)
Discovering your brand essence (5:03)
Important Visual Elements (3:57)
Mapping brand essence to visual elements (4:34)
[RESOURCES] Brand Mapping Workbook
[RESOURCES] Slides
Visual Brand - Colours
Your Colour Palette (2:33)
Demo - The Pre-Made Palette (3:58)
Demo - Starting With A Colour (2:44)
Demo - Starting With An Image (3:38)
Putting Your Colour Palette into Divi (4:19)
Visual Brand - Typography (Fonts)
Fonts - an introduction (1:58)
How to choose fonts - demo (9:15)
Adding custom fonts to Divi (FB Live) (14:37)
Visual Brand - Imagery
Images for your brand (2:03)
Finding Images (4:21)
Styling Images (7:42)
Visual Brand - Layouts
Choosing Layouts (5:52)
Layouts with Divi (8:18)
Voice & Delivery
Voice & Delivery overview (4:04)
Visual Brand - recap (2:05)
Content - The Blog
The Blog (8:31)
[DIVI] The Blog Page (13:37)
Content Tools (13:29)
Metrics
What are metrics and why you need them (7:05)
Step 0-1: Set up Google Tag Manager (3:21)
Step 2 - Google Analytics (5:35)
Step 3 - FacebookPixel and deploy (3:11)
Step 4 -Test (2:52)
Under The Hood
Essential Plugins (4:10)
Backup - UpdraftPlus (3:47)
Security - Wordfence (4:39)
SEO - Yoast (7:23)
Link Shortener - Pretty Link (2:08)
[RESOURCES] Brand Mapping Workbook
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